We are the sustainable social media militia.
We are community engagement strategists and online brand ambassadors.
Dedicated ghost-bloggers, Twitter-sitters and Facebook-keepers.
Strategic partners for agencies, entrepreneurs and brands.
We are Social Forces. We help brands make friends online.
We are your social reserves.
The internet isn't a platform for your business — it's a battlefield. Does your website, one among billions, stand a fighting chance against the competition?
Social Forces is a turnkey solution for strategic social media marketing. We guide you step-by-step to develop a voice, a content strategy and a route for social media engagement — and we carry it out for you. We manage, monitor and measure your social media presence for a monthly fee.
BUILD BRAND AWARENESS
When our social media marksmen blog and tweet for your brand, your message spreads to an ever-growing audience of prospects.
INCREASE WEBSITE TRAFFIC
By creating valuable content, our efforts create evergreen reasons for viewers to visit and return to your website.
IMPROVE SEARCH RESULTS
Consistent, fresh content deployed to multiple social media outlets boosts your ranking on Google and increases your SEO exposure.
Services
- Social Media Strategy
- Social Media Upkeep
- Reputation Management
- Facebook / iPhone Apps
- Online Content Development
- Ghost-Blogging + Micro-Blogging
- Blog Design + Development
- E-Mail Marketing / e-blasts
- Digital Public Relations
Our Commanders in Brief.
Kate Whatley commands our troops.
Kate harnesses the creative and management capabilities she gained in over eight years of creative advertising and community leadership experience to help our clients reach their consumer engagement goals.
Carl Vervisch draws up our war-plans.
Carl draws on a wide variety of creative talents previously used in copywriting, designing and interactive management for brands like HSN and Comedy Central to assure our campaigns excel at both a creative and strategic level.
ALWAYS RECRUITING
Account: Looking out for client relationship counselors + detail defenders. [apply]
Creative: Searching for mercinary masters of strategic design + writing. [apply]
Coders: Always welcoming self-proclaimed geeks, techies + dev dudes. [apply]
Our Mission
Social Forces was founded by two advertising agency creatives seeking to fulfill a need. The explosion of "social media" — content created and shared within online communities — has created a new challenge for traditional advertising and marketing agencies.
It takes a unique combination of ad-world creativity and specialized technical know-how to transition a great traditional campaign idea to an effective social media engagement strategy. Social Forces seeks to bring this unique skillset to our industry as a trusted agency partner.
Brand History
Here's some of the brands our
team members have worked with:
Connect With SoFo Today.
Follow us on Twitter
TWITTER
FOLLOW US
@SOCIAL_FORCES
Check us out on YouTube
YOUTUBE
SEE OUR TEAM
FEATURED ON VIDEO
CALL US
813.434.0275
ASK FOR KATE
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FACEBOOK
VISIT OUR PAGE
AND BECOME A FAN
Contact us via email
EMAIL US
TO SET UP
A TIME TO CHAT
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SOCIAL FORCES
3202 W. BARCELONA ST.
TAMPA, FL 33629
Call Us When...
Tampa Grows with Social Fresh
Last June we struck up a conversation with Jason Keath in a hotel lobby outside the American Advertising Federation’s national conference. Aside from being a former colleague through the national network of Ad 2, Jason (@jakrose) is also probably one the smartest and most highly regarded *real people* I know in the social media world. He’s the old guard; the early adopter; the antithesis of today’s all-too-common fly-by-night “social media (insert title of prominence here).” And we were literally days from the official founding of Social Forces.
I was honored just to share a drink and a chat with Jason – so you can imagine how exciting it was to share an idea – Social Fresh Tampa.
Jason and his team have been putting on Social Fresh conferences across the country for the last couple years: big, juicy, all-day events bursting with the flavor of the most accomplished, engaging, knowledgeable sources from the biggest brands and companies in the field of social media. Big names (whether you’ve heard of them or not). High-level discussions. Serious conversations about how social media impacts business.
At the time we spoke, Jason was plotting out his national tour for the year. And as our discussion continued, it was clear that Tampa Bay was definitely somewhere he should consider. (Keep reading…)
Or Are We Spammers?
This past fall, I taught an Internet Marketing class at a local college. The class was introductory, so I was prepared for the students to start with minimal knowledge of the topic. What I didn’t expect was to help them overcome a moral dilemma.
Asked during the first week what they thought internet marketing was, the students’ replies were mostly limited to labels like “Pop-up windows,” “Banner ads,” and “Spam.” They weren’t excited — they were uneasy. They thought they were going to learn how to do things they’d feel guilty for.
Destroy 2009
This year, Social Forces is doing something a little different for the holidays. Instead of giving things, we’re destroying things. If you haven’t done so yet, you should check out our Facebook fan page to take part. Tell us what you want to destroy by 5pm on December 30th and we’ll take care of the rest.
So why are we doing this? Let’s take a look at just a few reasons:
1. Efficiency – In a global landscape that’s buckling more each day from too much — too much stuff, too much noise, too many people — it’s far more efficient to focus our efforts on removing things we don’t like than to look for things we’re not sure of yet.
2. Resolution – The New Year’s Resolution is a joke. In all too many cases, there’s no real commitment; no time-frame for completion and no accountability. By setting out for destruction, we must consciously consider the root of what’s holding us back.
(Keep reading…)
My Ad Can Beat Up Your Ad
In recent months, we’ve seen rampant accusations in the ad industry — Direct marketers crying fraud at social media marketing types. New wave marketers decrying junk mail. Traditional shops and digital agencies licking their chops at each other’s inadequacies.
It’s not surprising. Everyone’s vying for their share of the proverbial pie, while the pie shrinks and more of us sit down to the table. And in some ways, this kind of competition can be good.
It forces each marketing discipline to push itself further — increasing efficiency, tracking results, measuring effectiveness — all toward the end of earning a larger share of the work.
But at some point, doesn’t this battle become unfair to the client? (Keep reading…)
Viral Must Die
Viral. Everybody wants it, and these days, everybody’s doing it. It’s a simple enough concept – a message, like a virus, spreads through consumers rapidly and exponentially. It thrives on cheap production, free media and irreverent humor. It’s amazing. Magical. Recession-proof.
And it’s a lie.
There’s an unfair assumption that just because social media gives consumers an efficient tool for spreading a message, they will. An unreasonable expectation that any mediocre message placed on a social network will reach one million views / friends / tweets / hits. And an unprecedented practice of encouraging these ideas from within our industry. After all, when was the last time you heard someone sell a viral billboard? A viral print ad? How about a viral sandwich? (Keep reading…)