Social Forces Wins Big at ADDYs Social Media Services Carl Vervisch and Kate Whatley

We are your hired guns.

Social Forces is a freelance creative team built for a new kind of advertising. We're grounded in traditional strategy, versed in new media tactics and refined by years in branding and design.


For agencies, consultants and brands in Tampa Bay and beyond, we're a turnkey solution for scaling creative forces and broadening digital capabilities. What can we do for you?

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    We are your social reserves.

    Got a big job in need of extra creative firepower? Have a one-off project you'd love to hand to a trusted ally?

    With just the right blend of social media savvy, design sensibility, strategic marketing know-how and traditional advertising experience, we're here when you're ready to call in the reserves.

    Build brand awareness

    FOR ADVERTISING AGENCIES

    Hire us freelance for the same big thinking you expect from your internal team and an added dose of digital know-how.

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    FOR MARKETING CONSULTANTS

    Bring your strategic vision to life with an agile team who can manage the creative process from concept to execution.

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    Supplement your internal marketing team with a high-powered, low-overhead solution that delivers support where you need it most.

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    Our Commanders in Brief.

    Kate Whatley

    Kate Whatley commands our troops.

    Kate harnesses the creative and management capabilities she gained in over eight years of creative advertising and community leadership experience to help our clients reach their consumer engagement goals. [linkedin]

    Carl Vervisch

    Carl Vervisch draws up our war-plans.

    Carl draws on a wide variety of creative talents previously used in copywriting, designing and interactive management for brands like HSN and Comedy Central to propel our campaigns both creatively and strategically. [linkedin]

    ALWAYS RECRUITING

    Account: Looking out for client relationship counselors + detail defenders. [apply]
    Creative: Searching for mercinary masters of strategic design + writing. [apply]
    Coders: Always welcoming self-proclaimed geeks, techies + dev dudes. [apply]

    Our Mission

    In mid-2009, Social Forces began as a social media agency, immersing ourselves in the world of social media tools, people and possibilities. But we quickly found that "social media support" wasn't really what the industry needed.

    What advertising needed was a fresh, social-savvy perspective. Today, we work with our partners to make every ad "social": worth talking about and easily shared.

    Social isn't our focus. It's our state of mind.

    Brand History

    Here's some of the brands our
    team members have worked with:

    HSN Comedy Central Visit Florida One Here One There Cancer Research

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    Tampa Grows with Social Fresh

    February 6, 2010 | Kris Solberg

    Last June we struck up a conversation with Jason Keath in a hotel lobby outside the American Advertising Federation’s national conference. Aside from being a former colleague through the national network of Ad 2, Jason (@jakrose) is also probably one the smartest and most highly regarded *real people* I know in the social media world. He’s the old guard; the early adopter; the antithesis of today’s all-too-common fly-by-night “social media (insert title of prominence here).” And we were literally days from the official founding of Social Forces.

    I was honored just to share a drink and a chat with Jason – so you can imagine how exciting it was to share an idea – Social Fresh Tampa.

    Jason and his team have been putting on Social Fresh conferences across the country for the last couple years: big, juicy, all-day events bursting with the flavor of the most accomplished, engaging, knowledgeable sources from the biggest brands and companies in the field of social media. Big names (whether you’ve heard of them or not). High-level discussions. Serious conversations about how social media impacts business.

    At the time we spoke, Jason was plotting out his national tour for the year. And as our discussion continued, it was clear that Tampa Bay was definitely somewhere he should consider.

    The key? Tampa Bay wants to grow. Our ad agencies don’t want to be “Tampa advertising agencies.” Our entrepreneurs don’t want to own “Tampa franchises.” I imagine even our sanitation engineers aspire to national stardom. We’re a city of professionals nothing less than obsessed with making a national impression. Yet all too often, we don’t get a stop on the tour.

    By bringing national talent, big ideas and a huge, hyper-relevant topic to Tampa, Social Fresh is part of what needs to go right with Tampa. It’s a national entity coming and giving our city a shot. It’s a little ink toward getting our city on the map. More than anything, it’s a chance for all of us to grow.

    Our team will be there on Monday. Our friends who are serious about being on the forefront of the advertising and marketing industry will be there. And a host of people I’d probably never otherwise get the chance to rub shoulders with will be there, too.

    Will you?

    (Oh and… care to save $120 or so? Just use the code “tampa120″ with your order.)

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